Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature. We combine ancient wisdom with modern innovation to produce a new generation of oral care products. My Magic Mud® is a category creator that remains the trusted brand in natural oral care.
My Magic Mud® starts with the element that provides the basis for all life on earth: carbon. Then we combine earth-sourced minerals with premium essential oils for flavor and therapy; add coconut oil with the oral-defense properties of xylitol, and you get to experience the ideal toothpaste made from a mother's love, backed by science.
Formulated with activated charcoal, bentonite clay, xylitol, organic coconut oil, and organic essential oils for flavoring, every batch is made with love in the USA and is certified vegan and cruelty free. Our products meet Natural Cosmetics Standard (NCS) in Europe as well as safe-use standards set by Health Canada and the American Dental Association (ADA).
Clinically Proven to be Safe & Effective. Whiter Teeth in 2 Weeks or Less. Reduces odor-causing bacteria. Fights bad breath. Provides a dentist like clean. Help prevent cavities with Xylitol. Vanquishes stains.
Replace your oral care regimen with natural, earth-sourced My Magic Mud® and use our products any time of day.
Don’t be in a rush the first time you try it. Take your time and experience the difference. To avoid splatter, rinse your mouth directly above the sink, and spit water into a slowly flowing faucet. You can also try using our activated charcoal products in the shower (or for kids, while in the tub!).
Want complete oral care? We’ve got you covered. With our activated charcoal-infused floss, sustainable bamboo toothbrush, and breath-freshening oral rinse, your oral care routine will leave you smiling and kissable.
Aqua (Water), Sodium Diatomease (Diatomaceous Earth), Xylitol, Bentonite, Organic Cocos Nucifera (Coconut) Oil*, Charcoal Powder (Activated Coconut Shell Charcoal), Cinnamonmum Zeylanicum (Cinnamon) Leaf Oil*, Eugenia Carypophyllata (Clove) Bud Oil*, Citric Acid, Vanilla Planifolia Fruit Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Citrus Sinensis (Orange) Oil*, Stevia Rebaubiana Extract*, Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrus Grandis (Grapefruit) Seed Extract, Potassium Sorbate, Xanthan Gum. *Certified Organic Ingredients.