Forbidden Organic Black Rice 500g
Forbidden Black Rice has a delicious nutty taste, magical aromas and superior health benefits that make it a new alternative to white and brown rice.
Black rice is a highly treasured rice variety originating from Asia. It has been said that in ancient China, Black Rice was amongst a number of foods that were set aside only for the Emperor and the Royal Family due to their quality or health benefits. No one else was allowed to eat these foods without approval from the Emperor. Life threatening consequences were for those caught eating these foods without permission.
Black rice is praised globally for its health benefits, which makes it the perfect rice selection for the best health return.
Nutrients are lost when the outer layer of any type of rice is removed during the milling process for making white rice. Brown rice and black rice are antioxidant-rich, but only black rice contains anthocyanins, the purple and dark red pigments that colour and add valuable nutrients to blueberries, grapes, blackberries, dark cherries, raspberries and acai berries. Anthocyanin antioxidants are associated with health benefits, such as memory improvement and decreased risk of heart disease and cancer.
One spoonful of black rice bran provide the same amount or more anthocyanins than a spoonful of blueberries according to 2010 study examining the influence of anthyocyanins on some chronic health conditions. The results of this research were published by Zhimin Xu, Ph.D. and presented at the 240th National Meeting of American Chemical Society in Boston. The antioxidants in black rice may help fight heart disease and reduce blood levels of "bad" cholesterol, which is low-density lipoprotein or LDL.
About Forbidden
We're new around town and we're excited to be! It was our vision that has brought us to this destination and we would like to share it with you. To put it simply we want to "Feed The World With The World's Best". Not a big ask for two young folk from Melbourne, though we both think we are one step closer to doing so with our flagship product Black Rice. This rice variety has been getting recognition as a superfood staple and we're proud of the grain quality we bring to our local grocers.
September 2012:
From carting boxes on the streets of Melbourne we found our first wave of stockists - Leo's Supermarkets & Stocked in Toorak. They believed in us and our vision early on and still to this day stocked our range. *Hat Tip*.
May 2013:
Forbidden Black Rice is in over 300+ stores, in all major cities around Australia. The distribution networks have helped make that happen. We've been run off our feet as orders have been far beyond our expectations!
August 2013:
Launched our second product... Forbidden Red Rice! Excited and proud to finally have a range. We are also now in New Zealand at selected stores.
Next Day, Next Month, Next Year, Next...
We're not just here to push the boundaries in our category we want to create our own category. We understand innovation is key so whether it be our rice products, systems or the suppliers and relationships we have, we plan to take it to a new, exciting level.
Ingredients
Organic Ingredients: Parboiled black rice.